Challenge
The marketing team could not measure the revenue generated by the online campaigns and remained in the dark about the ROAS (Return On Ad Spend) and the actual impact of their digital marketing investment.
IKEA faced challenges of having an ineffective loyalty program to help identify their customer offline.
Solution
Now the furniture brand is able to see a 360° view of their customers’ journey, empowering them to measure and grow the impact of their digital marketing efforts on their in-store revenue.The company began using the audience builder, enabling them to target in-store customers with relevant content. Using dynamic audiences, the retailer targets, for example, buyers of ‘Bedrooms’ with ads of ‘Pillows and Sheets’.
By using the audience creation tools from Syndatrace, the giant achieved more than 30% repeat customers who returned to the store two or more times within a period of 6 months.
After working with Syndatrace and implementing our personalized promotion features and offline conversion measurements IKEA were able to achieve a 2,500% increase in their online advertising ROI.
Our Guarantee
If for any reason you don’t see any results from our free trial, you won’t pay us a cent. No questions asked.
Our Guarantee
If for any reason you don’t see any results from our free trial, you won’t pay us a cent. No questions asked.
