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Category: Insights

Mark McDowell
Mark McDowell - Mar 24 2023

How to Measure Offline Marketing Campaign Conversions

In this day and age, businesses are turning increasingly to online marketing as customer behaviour has shifted towards shopping via online platforms like social media sites, websites, e-commerce channels, etc. […]

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Mark McDowell
Mark McDowell - Mar 24 2023

What Are Offline Conversions & Why Do They Need Tracking?

It’s essential for marketers to assess their campaigns regularly and measure the return on investment (ROI). […]

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